Newsletter notifications also work really well because once in the app, users are more likely to explore some of the other available features and further engage with your app content. The quick access to the newsletter will help fill communication gaps that may be appearing between your parents and the school. Once parents slide or click to open the push notification alert they will be taken directly into the online newsletter. Our Digistom school appscan send instant push notifications to parents when a newsletter is posted on the app. Statistics show that push notifications have an open rate of 90% and have an increasingly higher rate than any email marketing communications. With a busy schedule, parents may not be regularly checking their phones, and push notifications are the perfect way to remind them when a new issue of the newsletter is published. Using a school app to distribute school newsletters is an effective way to increase and improve readership. Distributing digitally rather than physically means there’s no risk the newsletter is misplaced in transit, and you can be confident that parents can access the newsletter at any time, anywhere in the world. Increasing the customer experience will help nurture the relationship between your school and the parents. By offering an online option you will be increasing the customer experience for parents who may be time poor and are seeking a fast option that they can access from their mobile devices. You can consider using services such as issuu, Schoolzine, or SchoolTV, which can help you create and instantly publish news to an “e-newsletter” or stream. Offering your newsletter in a digital format will help to increase accessibility, ease of use, readership, as well as sustainability. Now, let's take a look at some of the ways you can boost parent engagement with your school newsletter - sometimes, it's all about the delivery! If you have a prospective family that’s interested in enrolling at your school but needs that extra nudge, a school newsletter could be the perfect communication tool that takes them over the line! How to boost parent engagement Keeping parents informed about the goings-on in their child’s week creates an additional level of connection between the parent and the school. Newsletters play a huge role in making parents feel involved in the school, so it’s important that they can easily access them. The newsletter exists in order to communicate the most significant, recent news and to highlight aspects of the school that are really important to parents so that they can feel up to date and in the loop. Remember that your school is likely to communicate with parents throughout the entire year, so think of your school newsletter as a highlight reel. If your newsletter format supports it, like on a school app, you can also link out to other PDF attachments for further information. Newsletters are a great platform to cover those specific topics that require more detail, such as a principal’s address, recent achievements in sports and music, and updates in curriculum departments. Other forms of communication often have to be much shorter and punchy to ensure they capture the reader’s attention. The level of detail that newsletters can accommodate allows schools to be more informative and descriptive with their community. Consider creating a content calendar for the year where you can brainstorm and allocate different topics or themes across each month. It’s important that a school newsletter provides regular updates, but it’s also integral that your newsletter content is not overly repetitive to the point that it becomes boring. Newsletters provide an expected level of consistency, as opposed to more sporadic communication methods such as emails, blog posts, or social media posts. This helps to create a stronger parent-school connection. The number of ways in which schools can distribute information to parents and students has increased significantly, so why are newsletters still such an important form of communication for the school community? Newsletters provide a centralized location for all regular updates, detailed information, and highlight reels, conveniently accessed on a single platform. In this article, we’ll explore easier and more effective ways to distribute your school’s newsletter in order to enhance engagement, particularly through the features available on a designated school app. Traditionally, the forms of distribution for newsletters have varied, from printed newsletters being taken home by students, right through to online links and emails. It’s a way to help current parents feel more connected to the everyday workings of the classroom and to showcase a glimpse of school life for prospective parents. The school newsletter is an integral part of the communication used by K-12 schools to share important, detailed, and regular updates with parents.
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