Step 1: Go to your brand Facebook Page and click on the profile icon at the top right-hand corner of the screen. Here are three simple steps to hide the like count on your Facebook posts: Have you decided to try out this new feature? If so, it’s super easy to set up. How to hide likes on Facebook: Your posts In a world where transparency has become the key to winning consumer trust, this could put a damper on your relationship with the audience. As a result, they may have a harder time scoring brand partnerships.įor brands, not displaying your Facebook likes may come across as deceptive or questionable. For instance, influential users may be unable to demonstrate their content performance. On the flip side, hiding likes on Facebook may not always have positive results. Why you may not want to hide likes on Facebook So, one of the most obvious benefits of hiding likes on Facebook is the possibility of improving users’ mental health. This may even increase symptoms of depression and anxiety over time. The lack of validation could lead to increased negative thoughts about themselves. Experts have found that getting fewer social media likes can decrease feelings of self-worth in adolescents. Unfortunately, like counts not only affect the content creation process but also people’s mental health. National Geographic doesn’t hide likes but here’s a peek at what this post would look like if they did: 5. This is particularly helpful for brands that are just starting to grow their presence on the platform. Benefits brands just getting started on Facebookįor many brands, turning off like counts on Facebook is a great way to encourage your audience to judge the content objectively. As a result, we may be able to see creativity flourish as creators get the courage to experiment and exhibit their originality. This could make for a healthier, more positive environment in which users have the freedom to express themselves. Creates a more positive environmentįacebook designed the option to hide likes so that users will focus more on the photos and videos rather than the likes. In other words, there’s a chance the number of likes could affect your Facebook engagement. So, instead of looking at the actual quality and content of the post, they’re letting those numbers decide what content to like, share or interact with. If they see that a post has a ton of likes, they immediately decide that it’s a hit with other users. Social media users are also using those numbers to judge the quality and popularity of the content. It’s not just the Facebook algorithm that’s counting likes as a way to rank posts on the platform. Few likes may send a negative signal to your audience So, before creating or posting anything, they’re asking themselves, “Will people like this?” As a result, they end up not creating or publishing the kind of content they want to create. In their minds, the more likes they get, the better their content is. Many social media users are using the number of likes on their posts to validate themselves and the content they create. You don’t need to create content just for likes Let’s look at a few more reasons why you may want to hide likes on Facebook. But with the hide likes feature on Facebook, you can now keep those metrics private. Why you may want to hide likes on FacebookĪs much as we try to deny it, it’s easy to let those engagement numbers get to you. We’ll dive into why you may want to hide likes on Facebook and walk you through how to do it. On that note, let’s take a closer look at one of the latest features –the option to hide likes on Facebook. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. In fact, more than 1 billion people now use Stories. Many of their new features–from Stories to Facebook Live–have been a hit with users. Facebook is constantly introducing new updates to enhance the user experience.
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